In recent weeks, Africa has had some of its best online outings, which have ultimately aided the ‘Africa rising’ momentum across the globe, boosting its positive global perception. The once uncelebrated continent is now the toast of the world.
About 10 years ago, it was common to read and hear comments portraying Africa as a continent of poverty, disease and conflict. Africa was unpretentiously labelled the ‘dark continent’.
When you picked up a foreign newspaper and flipped to African section, the imagery would most likely be that of Africa as a perfect jungle of human and social injustice. Africa had little or no global brand value and prestige, a result of many stereotypical coloration of the continent, both internally and externally. Africa suffered a major brand attack and damage.
Certainly, the foreign media’s operational culture, which left no room for Africans to tell their own stories, played a critical role in the poor perception of the continent.
Thankfully, the narrative is changing. And social media are at the heart of unveiling the new and real Africa to the world.
In recent weeks, Africa has had some of its best online outings, which have ultimately aided the ‘Africa rising’ momentum across the globe, boosting its positive global perception. The once uncelebrated continent is now the toast of the world. Read more: http://www.punchng.com/i-punch/rebranding-africa-using-social-media/
